This is the fifth installment and renewed effort to empower and promote women-led businesses.

Wild Rye CEO and founder, Cassie Abel, is welcoming Boise-based goodbuy as a supporting partner for this year’s Women-Led Wednesday, an annual shopping holiday to support conscious consumerism in support of women-led brands. This is the fifth installment and renewed effort to empower and promote women-led businesses.

Women-led brands are encouraged to join the movement for this year’s Women-Led Wednesday, falling on the Wednesday before Thanksgiving, which is November 23, 2022. With only 2% of venture funds that go to female founders, there’s a scarce number of women at the top when it comes to Fortune 500 companies. “The ultimate goal is a massive ripple effect,” said Abel. “If consumers make a point to shop women-led, then women-led businesses are more likely to succeed, which means more women at the top, more female role models and thus more opportunities for young up-and-coming women in business to soar to the top in the future.”

The list of brands is over 500, ranging from outdoors and active lifestyle gear and apparel to artisan canned wine. Women-Led Wednesday shopping holiday includes names such as Title Nine, Wild Rye, Blueberry Bikes, Catalyst, Society Nine, Alpaca Raft, Dirt Chalk Bags, Liv Cycling, and so many more. The supporting partnership between goodbuy and Wild Rye, both female-founded brands, aligns with goals of raising up other women in business. “Joining forces and partnering on Women-Led Wednesday means diverting spending away from mega-retailers and into the pockets of small, women-owned businesses,” said Cary Telander Fortin, goodbuy co-founder.

You can help the list of brands grow if you’re interested to be included as brands can apply at any time, without cost. All you need to do is commit to promote participation and help raise awareness. It’s going to be a great day of holiday shopping from so many fantastic brands during Women-Led Wednesday! While extra savings will be promoted for the holiday, it’s encouraged for you to shop women-led throughout the year, and the website’s brand directory will provide easy access on an ongoing basis.

For those interested in joining the Women-Led Wednesday community, please visit here. To shop Women-Led Wednesday brands, please visit here.

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Comfort

When mentioning comfort, the Freel shorts are really no joke. It can be difficult to find a good fitting bike short for women as some brands just change the colors of the guy shorts they have, make them in smaller sizes and don’t really change anything about the style or fit of the short to hug the woman’s body just right. It does help that Wild Rye was started by adventurous women who understand the needs of like-minded women and making great quality products to encourage us to get outside.

Fit, Style, Llamas!

The moment I saw my llama covered Freel bike shorts, I knew it was a match made in heaven. But when I felt the material and put them on, I couldn’t wait to get out on my bike and show them off. The shorts fit like a glove. There was no pinching, restraint, or discomfort whatsoever during biking, hiking and just walking around.

Pockets and Durability

The shorts have a nice storage pocket that will hold a cell phone, energy bars, or other essentials you’d want to have fast and easy access to. The positioning of the pocket is perfect, so it doesn’t impede on your riding while sitting on your seat. You can feel the durability of the shorts, and the four-way stretch nylon fabric makes movement seamless and easy. They withstood hiking through rocks, shrubbery and trees, and with the abrasion resistant nylon, there was absolutely no worry about tearing the fabric.

Features

In addition to the features mentioned above, the Freel shorts are also water repellant, have UPF 50, they are breathable, have front pockets, a gusseted crotch, and are 88% nylon, 12% spandex. The shorts are true to size.

Final Thoughts

There’s no question that Wild Rye did beyond excellent with their Freel mountain bike shorts. I’d recommend these shorts to all female mountain biking crushers out there. While they may seem a bit pricey, ladies, if you want durable, quality, and comfortable mountain biking shorts, put the Freel shorts on your list. They are well worth it. Retail price, $119.

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