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	<title>Women-owned Outdoor Companies Archives - gritandgearonline.com</title>
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	<description>Minnesota-based source for outdoor gear reviews, product testing and emerging trends in the outdoor industry. Trying hard not to come off like industry shills.</description>
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		<title>Wild Rye Freel Bike Short Review</title>
		<link>https://gritandgearonline.com/wild-rye-the-freel-womens-bike-short/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wild-rye-the-freel-womens-bike-short</link>
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		<dc:creator><![CDATA[Erica Matsumori]]></dc:creator>
		<pubDate>Mon, 13 Jul 2020 17:40:32 +0000</pubDate>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Bike]]></category>
		<category><![CDATA[Hike]]></category>
		<category><![CDATA[Freelshorts]]></category>
		<category><![CDATA[mountainbiking]]></category>
		<category><![CDATA[Wild Rye]]></category>
		<category><![CDATA[Women-founded Outdoor Companies]]></category>
		<category><![CDATA[Women-owned Outdoor Companies]]></category>
		<category><![CDATA[women-specific bike shorts]]></category>
		<guid isPermaLink="false">https://gritandgearonline.com/?p=3737</guid>

					<description><![CDATA[<p>Comfort and awesomeness are what comes to mind when talking about Wild Rye Freel ($119) women’s bike shorts. The Freel bike shorts are not only comfortable, but they’re durable and&#8230;</p>
<p>The post <a href="https://gritandgearonline.com/wild-rye-the-freel-womens-bike-short/">Wild Rye Freel Bike Short Review</a> appeared first on <a href="https://gritandgearonline.com">gritandgearonline.com</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Comfort and awesomeness are what comes to mind when talking about <a href="https://wild-rye.com/products/the-freel-womens-bike-short?variant=11148359106596">Wild Rye Freel</a> ($119) women’s bike shorts. The Freel bike shorts are not only comfortable, but they’re durable and great looking with different, fun patterns that include sloths, llamas, bees and other designs that are pleasing to the eye.</p>


<p><span id="more-3737"></span></p>


<h2 class="wp-block-heading">Comfort</h2>



<p>When mentioning comfort, the Freel shorts are really no joke. It can be difficult to find a good fitting bike short for women as some brands just change the colors of the guy shorts they have, make them in smaller sizes and don’t really change anything about the style or fit of the short to hug the woman’s body just right. It does help that Wild Rye was started by adventurous women who understand the needs of like-minded women and making great quality products to encourage us to get outside.</p>



<h2 class="wp-block-heading">Fit, Style, Llamas!</h2>



<p>The moment I saw my llama covered Freel bike shorts, I knew it was a match made in heaven. But when I felt the material and put them on, I couldn’t wait to get out on my bike and show them off. The shorts fit like a glove. There was no pinching, restraint, or discomfort whatsoever during biking, hiking and just walking around.</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img fetchpriority="high" decoding="async" src="https://gritandgearonline.com/wp-content/uploads/2020/07/Freel-shorts.jpg" alt="" class="wp-image-3739" width="442" height="376" srcset="https://gritandgearonline.com/wp-content/uploads/2020/07/Freel-shorts.jpg 1018w, https://gritandgearonline.com/wp-content/uploads/2020/07/Freel-shorts-300x256.jpg 300w, https://gritandgearonline.com/wp-content/uploads/2020/07/Freel-shorts-585x499.jpg 585w" sizes="(max-width: 442px) 100vw, 442px" /><figcaption>Freel Bike Short &#8211; Grey Vicuna</figcaption></figure></div>



<h2 class="wp-block-heading">Pockets and Durability</h2>



<p>The shorts have a nice storage pocket that will hold a cell phone, energy bars, or other essentials you’d want to have fast and easy access to. The positioning of the pocket is perfect, so it doesn’t impede on your riding while sitting on your seat. You can feel the durability of the shorts, and the four-way stretch nylon fabric makes movement seamless and easy. They withstood hiking through rocks, shrubbery and trees, and with the abrasion resistant nylon, there was absolutely no worry about tearing the fabric.</p>



<h2 class="wp-block-heading">Features</h2>



<p>In addition to the features mentioned above, the Freel shorts are also water repellant, have UPF 50, they are breathable, have front pockets, a gusseted crotch, and are 88% nylon, 12% spandex. The shorts are true to size.</p>



<h2 class="wp-block-heading">Final Thoughts</h2>



<p>There’s no question that Wild Rye did beyond excellent with their Freel mountain bike shorts. I’d recommend these shorts to all female mountain biking crushers out there. While they may seem a bit pricey, ladies, if you want durable, quality, and comfortable mountain biking shorts, put the Freel shorts on your list. They are well worth it. Retail price, $119.</p>
<p>The post <a href="https://gritandgearonline.com/wild-rye-the-freel-womens-bike-short/">Wild Rye Freel Bike Short Review</a> appeared first on <a href="https://gritandgearonline.com">gritandgearonline.com</a>.</p>
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			</item>
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		<title>Holiday Gift Guide from 9 Women-founded and Women-led Companies</title>
		<link>https://gritandgearonline.com/women-founded-women-led-companies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=women-founded-women-led-companies</link>
					<comments>https://gritandgearonline.com/women-founded-women-led-companies/#respond</comments>
		
		<dc:creator><![CDATA[Marie Malinowski]]></dc:creator>
		<pubDate>Wed, 27 Nov 2019 19:31:39 +0000</pubDate>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Bike]]></category>
		<category><![CDATA[Camp]]></category>
		<category><![CDATA[Hike]]></category>
		<category><![CDATA[Run]]></category>
		<category><![CDATA[Snow]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[AdventureHER Travel]]></category>
		<category><![CDATA[AdventureHER Travel Backpacking Clinics]]></category>
		<category><![CDATA[Astrid Wild Minna Wool Fleece Jacket]]></category>
		<category><![CDATA[Blyss Running Distance Shorts]]></category>
		<category><![CDATA[Freshly Minted Socks]]></category>
		<category><![CDATA[Holiday Gift Guide]]></category>
		<category><![CDATA[Krimson Klover Astrid Full zip sweater]]></category>
		<category><![CDATA[LIghtheart Gear Firefly Tent]]></category>
		<category><![CDATA[MuttRuk Hit the Trail Bundle Pack]]></category>
		<category><![CDATA[MuttRuk Packs]]></category>
		<category><![CDATA[Shredly Tina Mountain Bike Short]]></category>
		<category><![CDATA[Skirt Sports Lotta Breeze Carpri Skirt]]></category>
		<category><![CDATA[Women-founded Outdoor Companies]]></category>
		<category><![CDATA[Women-owned Outdoor Companies]]></category>
		<guid isPermaLink="false">https://gritandgearonline.com/?p=2842</guid>

					<description><![CDATA[<p>While sports and outdoor companies have been putting more effort into reaching women and developing products designed specifically for women, there is still a long runway to gender equality in&#8230;</p>
<p>The post <a href="https://gritandgearonline.com/women-founded-women-led-companies/">Holiday Gift Guide from 9 Women-founded and Women-led Companies</a> appeared first on <a href="https://gritandgearonline.com">gritandgearonline.com</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>While sports and outdoor companies have been putting more effort into reaching women and developing products designed specifically for women, there is still a long runway to gender equality in the outdoors industry. While some women are actively engaged in the product design process, we want to elevate and call out those this holiday season who founded <em>and continue to run</em> the companies that develop and build the products. Here are nine products from nine women-founded, women-led companies. </p>


<p><span id="more-2842"></span></p>


<h2 class="wp-block-heading">Skirt Sports Lotta Breeze Capri Skirt</h2>



<p>Nicole DeBoom launched&nbsp;<a href="https://www.skirtsports.com/">Skirt Sports</a>&nbsp;the day after she won the 2004 Wisconsin Ironman Triathlon—wearing a prototype skirt she made at home. There are very few women founded, women led, women run brands that r<a href="https://gritandgearonline.com/skirt-sports-athletic-skirts/">each 15 years in business but Skirt Sports did just that in September 2019</a>. For active women of <em>literally</em> all shapes and sizes, Skirt Sports offers a vast line of running shorts, skirts, tops, leggings, bras and, for the cyclist, a <a href="https://www.skirtsports.com/product/cruiser-bike-girl-black/">skirt with a chamois</a>. But the skirt that really hits the sweet spot is the <a href="https://www.skirtsports.com/product/lotta-breeze-capri-skirt/">Lotta Breeze Capri skirt</a> with its flattering style and fun prints. Skirtsports.com</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img decoding="async" src="https://gritandgearonline.com/wp-content/uploads/2019/11/lbc_rebelFleur.jpg" alt="" class="wp-image-2843" width="365" height="365" srcset="https://gritandgearonline.com/wp-content/uploads/2019/11/lbc_rebelFleur.jpg 800w, https://gritandgearonline.com/wp-content/uploads/2019/11/lbc_rebelFleur-300x300.jpg 300w, https://gritandgearonline.com/wp-content/uploads/2019/11/lbc_rebelFleur-150x150.jpg 150w, https://gritandgearonline.com/wp-content/uploads/2019/11/lbc_rebelFleur-768x768.jpg 768w, https://gritandgearonline.com/wp-content/uploads/2019/11/lbc_rebelFleur-585x585.jpg 585w, https://gritandgearonline.com/wp-content/uploads/2019/11/lbc_rebelFleur-640x640.jpg 640w" sizes="(max-width: 365px) 100vw, 365px" /><figcaption>SkirtSports Lotta Breeze Capri</figcaption></figure></div>



<h2 class="wp-block-heading">Lightheart Gear Firefly Tent</h2>



<p>Not only is <a href="https://lightheartgear.com/">Lightheart Gear</a> woman-founded and women-led, but it was started as a sewing project by virtue of the Appalachian Trail. Founder and owner (and retired Air Force nurse, marathon runner, master sewer, AT and PCT hiker) Judy Gross was hiking the AT with a 4.5-pound one-person tent that was heavy and took up the bulk of her pack space. She believed that the current offering of lightweight tents on the market could be better so she approached her first tent design, a one-person shelter, with a problem-solving perspective. </p>



<p>She wanted lightweight. She had to be able to sit upright. She didn’t want to trip over guy-lines in the middle of night. And it couldn’t take up the bulk of the space in her pack. She designed and sewed the first prototype in her basement. Today, in addition to lightweight tents like the <a href="https://lightheartgear.com/collections/tents/products/lightheart-firefly">Lightheart Gear Firefly</a>, the Lightheart Gear product line includes hiking skirts, rain gear all designed and produced in North Carolina. Lightheartgear.com</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img decoding="async" src="https://gritandgearonline.com/wp-content/uploads/2019/11/firefly4_1024x1024@2x-1024x679.jpg" alt="" class="wp-image-2844" width="518" height="343" srcset="https://gritandgearonline.com/wp-content/uploads/2019/11/firefly4_1024x1024@2x-1024x679.jpg 1024w, https://gritandgearonline.com/wp-content/uploads/2019/11/firefly4_1024x1024@2x-300x199.jpg 300w, https://gritandgearonline.com/wp-content/uploads/2019/11/firefly4_1024x1024@2x-768x509.jpg 768w, https://gritandgearonline.com/wp-content/uploads/2019/11/firefly4_1024x1024@2x-1536x1018.jpg 1536w, https://gritandgearonline.com/wp-content/uploads/2019/11/firefly4_1024x1024@2x-1170x775.jpg 1170w, https://gritandgearonline.com/wp-content/uploads/2019/11/firefly4_1024x1024@2x-780x516.jpg 780w, https://gritandgearonline.com/wp-content/uploads/2019/11/firefly4_1024x1024@2x-1920x1272.jpg 1920w, https://gritandgearonline.com/wp-content/uploads/2019/11/firefly4_1024x1024@2x-585x388.jpg 585w, https://gritandgearonline.com/wp-content/uploads/2019/11/firefly4_1024x1024@2x-263x175.jpg 263w, https://gritandgearonline.com/wp-content/uploads/2019/11/firefly4_1024x1024@2x.jpg 2048w" sizes="(max-width: 518px) 100vw, 518px" /><figcaption>Lightheart Gear Firefly Tent</figcaption></figure></div>



<h2 class="wp-block-heading">AdventurHER Travel Adventure Trip Package</h2>



<p>Most outdoorswomen today were introduced to the outdoors and mentored by family or friends who were outdoorsy. But what happens when you don’t have that conduit? Founder, owner and guide extraordinaire of <a href="https://www.adventurhertravel.com/">AdventurHER Travel</a> Alli Neal set out to be that conduit. That mentor. The bridge, to nudge or (gently) kick in the rear to get women outdoors “capably, confidently, and comfortably.” To say AdventurHER is woman-led is to be literal about it. Alli leads women outdoors from all skill levels to camp, climb, surf, hike, bike, ski, SUP, you name it, all while ensuring supportive environment to build skills, confidence and, really, just have fun&#8211;whether it’s a <a href="https://www.adventurhertravel.com/long-weekends">weekend ice climbing clinic in Winona, MN or climbing and canyoneering in Moab, UT</a>, <a href="https://www.adventurhertravel.com/longer-adventures">inn to inn cycling in Ireland</a> or something completely customized for you.  Adventurhertravel.com</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://gritandgearonline.com/wp-content/uploads/2019/11/AdventurherTravel.jpg" alt="" class="wp-image-2845" width="453" height="424" srcset="https://gritandgearonline.com/wp-content/uploads/2019/11/AdventurherTravel.jpg 941w, https://gritandgearonline.com/wp-content/uploads/2019/11/AdventurherTravel-300x281.jpg 300w, https://gritandgearonline.com/wp-content/uploads/2019/11/AdventurherTravel-768x720.jpg 768w, https://gritandgearonline.com/wp-content/uploads/2019/11/AdventurherTravel-585x548.jpg 585w" sizes="(max-width: 453px) 100vw, 453px" /></figure></div>



<h2 class="wp-block-heading">Shredly Tina MTB Short</h2>



<p>This woman-founded, woman-led company was started by Colorado&nbsp;<a rel="noreferrer noopener" href="http://en.wikipedia.org/wiki/Mountain_biking" target="_blank">mountain biker</a>&nbsp; (via a&nbsp;<a rel="noreferrer noopener" href="http://www.kickstarter.com/" target="_blank">Kickstarter</a>&nbsp;campaign) Ashley Rankin when she saw an opportunity to create a specialized niche of mountain&nbsp;<a rel="noreferrer noopener" href="http://en.wikipedia.org/wiki/Cycling_shorts" target="_blank">bike shorts</a>&nbsp;for women. And create she did! In a kaleidoscope of wild patterns with total trail functionality. There is no mistaking a Shredly short, especially the <a href="https://shredly.com/shop-styles/the-mtb-short-the-tina/">pro-unicorn Shredly Tina</a>. In mountain biking apparel, Shredly is as distinct . Today, she is still the designer and product tester and makes it all in Colorado. Shredly.com</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://gritandgearonline.com/wp-content/uploads/2019/11/the_MTB_SHORT_TINA_Front_squirrels_plants_flower_unicorn_shorts_girls.jpg" alt="" class="wp-image-2846" width="445" height="445" srcset="https://gritandgearonline.com/wp-content/uploads/2019/11/the_MTB_SHORT_TINA_Front_squirrels_plants_flower_unicorn_shorts_girls.jpg 1000w, https://gritandgearonline.com/wp-content/uploads/2019/11/the_MTB_SHORT_TINA_Front_squirrels_plants_flower_unicorn_shorts_girls-300x300.jpg 300w, https://gritandgearonline.com/wp-content/uploads/2019/11/the_MTB_SHORT_TINA_Front_squirrels_plants_flower_unicorn_shorts_girls-150x150.jpg 150w, https://gritandgearonline.com/wp-content/uploads/2019/11/the_MTB_SHORT_TINA_Front_squirrels_plants_flower_unicorn_shorts_girls-768x768.jpg 768w, https://gritandgearonline.com/wp-content/uploads/2019/11/the_MTB_SHORT_TINA_Front_squirrels_plants_flower_unicorn_shorts_girls-585x585.jpg 585w, https://gritandgearonline.com/wp-content/uploads/2019/11/the_MTB_SHORT_TINA_Front_squirrels_plants_flower_unicorn_shorts_girls-640x640.jpg 640w" sizes="(max-width: 445px) 100vw, 445px" /><figcaption>Shredly Tina MTB Short</figcaption></figure></div>



<h2 class="wp-block-heading">MuttRuk Hit the Trail Bundle Pack</h2>



<p>Colorado native and outdoor/dog enthusiast Gretchen Dill founded <a href="https://muttruk.com/">MuttRuk</a> because she wanted to create a backpack solution for hiking with dogs. After 12 years at a desk job as a Graphic Designer, spending lots of free time outdoors, and seeing a slew of local trails shut down to use by dogs, she felt it was about time to take action in both her career and impact on outdoor spaces. </p>



<p>Inspired by innovative gear, and using her background in design, she took the leap into the world of product design. MuttRuk represents an attitude of adventure as well as respect for our outdoor spaces. A brand that advocates for trail clean up by providing helpful solutions, and an advocate for rescue and training to help both owner and dog grow in confidence and bond together. </p>



<p>After a successful&nbsp;<a rel="noreferrer noopener" href="https://www.kickstarter.com/projects/muttruk/muttruk-phoenix-14-backpack-built-for-you-and-your-dog" target="_blank">Kickstarter campaign</a>&nbsp;in June of this year, MuttRuk is now into production and the <a href="https://muttruk.com/collections/packs/products/hit-the-trail-phoenix-14-backpack-rollout-travel-bowl">MuttRuck Hit the Trail Bundle Pack</a>—which includes 14-liter pack and a rollout water dish for your dog! Muttruck.com</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://gritandgearonline.com/wp-content/uploads/2019/11/MuttRuk.jpg" alt="" class="wp-image-2847" width="503" height="449" srcset="https://gritandgearonline.com/wp-content/uploads/2019/11/MuttRuk.jpg 648w, https://gritandgearonline.com/wp-content/uploads/2019/11/MuttRuk-300x268.jpg 300w, https://gritandgearonline.com/wp-content/uploads/2019/11/MuttRuk-585x523.jpg 585w" sizes="(max-width: 503px) 100vw, 503px" /><figcaption>MuttRuk Hit the Trail Bundle Pack</figcaption></figure></div>



<h2 class="wp-block-heading">Astrid Wild Minna Wool Fleece Jacket</h2>



<p>Founder and owner of Maria Paulsson Ronnback designs outdoor clothing for women by women. Inspired by her Nordic roots,&nbsp;<a href="https://www.facebook.com/astridwildoutdoorfashion/?ref=gs&amp;__tn__=%2CdK-R-R&amp;eid=ARCYsm0IEvEuxmymAXBjj0WQGtSnlkmIXpTz-JQdl4lQHwPKfbtELyC6EVhUHz0ECINmiNqQu24mtNIL&amp;fref=gs&amp;dti=1937933436435351&amp;hc_location=group">Astrid Wild Outdoor Fashion</a> is 100 percent focused on design and the woman’s body, and versatile clothing made for wild adventures, recreation and the city outdoor life. </p>



<p>Astrid Wild aims to inspire women to live a happier and healthier life, by spending more time in nature and connecting with like-minded women. The <a href="https://www.astridwild.com/collections/frontpage/products/minna-wool-fleece-jacket">Minna Wool Fleece jacket</a> is just one of their flattering and functional pieces that are sourced and produced in Europe. Astridwild.com</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://gritandgearonline.com/wp-content/uploads/2019/11/MinnaWoolFleece.jpg" alt="" class="wp-image-2848" width="349" height="465" srcset="https://gritandgearonline.com/wp-content/uploads/2019/11/MinnaWoolFleece.jpg 400w, https://gritandgearonline.com/wp-content/uploads/2019/11/MinnaWoolFleece-225x300.jpg 225w" sizes="(max-width: 349px) 100vw, 349px" /><figcaption>Astrid Wild Minna Fleece Jacket</figcaption></figure></div>



<h2 class="wp-block-heading">Freshly Minted Socks</h2>



<p>Co-founded and owned by Suzette Ayotte, a Maine native and transplanted to San Francisco. But that has nothing to do with socks. Suzette is an avid cyclist with a designer’s eye. Freshly Minted socks have mid-century modern designs and colors and they’re made (in Italy) for the cycling life. </p>



<p>All socks are $20 and a portion is donated to the National Interscholastic Cycling Association, also known as NICA. Jump here to our&nbsp;<a href="http://www.thefreshlyminted.com/blog/one-more-reason-to-buy-mint">SpinCycle News to read more about NICA&nbsp;</a>to get more kids on bikes. Thefreshlyminted.com</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="401" src="https://gritandgearonline.com/wp-content/uploads/2019/11/FreshlyMinted-1024x401.jpg" alt="" class="wp-image-2837" srcset="https://gritandgearonline.com/wp-content/uploads/2019/11/FreshlyMinted-1024x401.jpg 1024w, https://gritandgearonline.com/wp-content/uploads/2019/11/FreshlyMinted-300x118.jpg 300w, https://gritandgearonline.com/wp-content/uploads/2019/11/FreshlyMinted-768x301.jpg 768w, https://gritandgearonline.com/wp-content/uploads/2019/11/FreshlyMinted-1536x602.jpg 1536w, https://gritandgearonline.com/wp-content/uploads/2019/11/FreshlyMinted-1170x458.jpg 1170w, https://gritandgearonline.com/wp-content/uploads/2019/11/FreshlyMinted-585x229.jpg 585w, https://gritandgearonline.com/wp-content/uploads/2019/11/FreshlyMinted.jpg 1713w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>The Freshly Minted</figcaption></figure>



<h2 class="wp-block-heading">Blyss Running Distance Shorts</h2>



<p><a href="https://www.blyssrunning.com/">Blyss Running</a> hails from the Blue Ridge Mountains of North Carolina. Founder and owner Alyson Neel began running in her early forties by virtue of a Couch to 5k program. Running taught her that the athletic wear industry had no clue about what a woman needs and wants from her running apparel. </p>



<p>In 2015 Alyson used her background in fashion merchandising to design a pair of shorts. Then she made a running skirt. Today she designs and makes running wear for women like the <a href="https://www.blyssrunning.com/collections/shorts/products/the-distance-short">Blyss Distance Short</a> with deep pockets, longer lengths and higher waistbands—all while <em>running </em>marathons and designing and proudly making all her products in the US. Blyssrunning.com</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://gritandgearonline.com/wp-content/uploads/2019/11/Blyss_Running_Shorts15_1600x-684x1024.jpg" alt="" class="wp-image-2849" width="347" height="519" srcset="https://gritandgearonline.com/wp-content/uploads/2019/11/Blyss_Running_Shorts15_1600x-684x1024.jpg 684w, https://gritandgearonline.com/wp-content/uploads/2019/11/Blyss_Running_Shorts15_1600x-200x300.jpg 200w, https://gritandgearonline.com/wp-content/uploads/2019/11/Blyss_Running_Shorts15_1600x-768x1150.jpg 768w, https://gritandgearonline.com/wp-content/uploads/2019/11/Blyss_Running_Shorts15_1600x-1025x1536.jpg 1025w, https://gritandgearonline.com/wp-content/uploads/2019/11/Blyss_Running_Shorts15_1600x-1170x1753.jpg 1170w, https://gritandgearonline.com/wp-content/uploads/2019/11/Blyss_Running_Shorts15_1600x-585x876.jpg 585w, https://gritandgearonline.com/wp-content/uploads/2019/11/Blyss_Running_Shorts15_1600x.jpg 1179w" sizes="(max-width: 347px) 100vw, 347px" /><figcaption>Blyss Running Distance Short</figcaption></figure></div>



<h2 class="wp-block-heading">Krimson Klover Astrid Full-zip Sweater</h2>



<p>The heart and soul of Krimson Klover is adventure, which is what drove founder and creative director Rhonda Swenson to become a flight attendant. An unlikely beginning, yes, but connections she made while traveling soon morphed into designing sweaters and selling them through a small boutique sweater company—which she eventually purchased and became Krimson Klover. Today, Krimson Klover remains a woman-founded woman-led company whose lineup includes slow-fashion style, like the Scandinavian-inspired <a href="https://krimsonklover.com/collections/new-fall-winter-arrivals/products/astrid">Astrid Full-zip sweater</a> for the adventurous woman. </p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://gritandgearonline.com/wp-content/uploads/2019/11/1484_621_Astrid_1024x-1024x1024.jpg" alt="" class="wp-image-2850" width="476" height="476" srcset="https://gritandgearonline.com/wp-content/uploads/2019/11/1484_621_Astrid_1024x.jpg 1024w, https://gritandgearonline.com/wp-content/uploads/2019/11/1484_621_Astrid_1024x-300x300.jpg 300w, https://gritandgearonline.com/wp-content/uploads/2019/11/1484_621_Astrid_1024x-150x150.jpg 150w, https://gritandgearonline.com/wp-content/uploads/2019/11/1484_621_Astrid_1024x-768x768.jpg 768w, https://gritandgearonline.com/wp-content/uploads/2019/11/1484_621_Astrid_1024x-585x585.jpg 585w, https://gritandgearonline.com/wp-content/uploads/2019/11/1484_621_Astrid_1024x-640x640.jpg 640w" sizes="(max-width: 476px) 100vw, 476px" /></figure></div>
<p>The post <a href="https://gritandgearonline.com/women-founded-women-led-companies/">Holiday Gift Guide from 9 Women-founded and Women-led Companies</a> appeared first on <a href="https://gritandgearonline.com">gritandgearonline.com</a>.</p>
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